New trends on the Costa Blanca: More year-round buyers
The Costa Blanca has been a popular destination for foreigners looking to buy a second home in Spain.
New data for 2024 reveals changing trends in demand, influenced by geopolitical factors. One major shift is that more buyers are spending the whole year in Alicante, 24 per cent of buyers now live there year-round, doubling from the previous year. While 45 per cent still spend just two months a year, this group made up over half in 2023.
Buyer Demographics on the Costa Blanca
The buyer demographics have also changed, with more people from Eastern and Northern Europe. Polish buyers now represent 30 per cent of property purchases, up from 18.5 per cent in 2023. Spanish buyers remain at 17 per cent, and Belgians now account for 8.9 per cent.
ther nationalities, including Germans, Dutch, Ukrainians, Russians, Norwegians, and Swedes, make up the rest of the market. Notably, Norwegians have overtaken the British in property purchases.
Property Prices on the Costa Blanca
Property prices have risen, with the average price now at €457,673, 12 per cent higher than in 2023. Ukrainian buyers, with an average budget of €674,499, have driven much of this increase. Polish buyers have also seen an increase, with an average budget of €462,838, a 12 per cent rise. Russian buyers, however, have decreased in number, dropping out of the top 5 markets.There has also been a shift in seasonal demand. With heatwaves and pleasant temperatures, September now sees the highest occupancy at 86 per cent, replacing April as the peak month.
Buyer Profiles on the Costa Blanca
In terms of buyer profiles, the typical buyer is 51 years old, married, and looking for a two-bedroom apartment of around 117 square metres. Ukrainian and German buyers tend to prefer larger properties, while younger buyers, typically single and working remotely, are more likely to seek smaller one-bedroom properties.
Most buyers (66 per cent) are married, followed by 18 per cent who are single.
These trends are consistent with the previous year.
- Euroweekly news - 07 March 2025